More creative than the typical management consultant, more commercially savvy than the typical brand consultant.

Judd Labarthe

Managing Partner & Strategy Director

Judd has been helping brands and businesses grow for over 25 years. Prior to launching Planner At Large, he held positions of regional and global strategic leadership at some of the world’s most admired communications agencies, where he helped his clients win nearly 80 awards for marketing effectiveness. He’s also led marketing effectiveness masterclasses around the world, taught international marketing at the university level, and contributed key chapters to acclaimed publications on the topics of brand strategy and the digital communications ecosystem. He holds a Bachelor’s in English Literature from Princeton University (and, since 2022, a Singapore passport).

“We’ve been in business in Singapore since 2017,

but I started Planner At Large in 2012 in Berlin, while on sabbatical from my head-of-strategy job at one of Germany’s leading digital agencies.

I’d spent my whole career up to that point advising companies on their brand communications. But increasingly I saw that by the time their business issues had been translated into comms briefs, there wasn’t much opportunity to steer the more significant shifts these businesses needed in order to grow.

I couldn't change the agency model, but I could try building something different. So Planner At Large works further upstream, where alignment between business and brand strategies needs to happen, and where conversations are about driving business outcomes rather than chasing trendy but often misleading comms metrics.

And that turns out to be both more rewarding for us, and more valuable for our clients.”

Josephine Chin Suh Hui

Partner & Commercial Director

Josephine’s experience includes over 2 decades in fashion, licensing and retail with a Singapore-based SME, which she helped expand into Malaysia, Indonesia, Vietnam and Brunei and grow its relationships with Southeast Asia’s most significant retail groups. Now, thanks to her own experience running and growing a company, Josephine advises clients on challenges like growing their distribution, managing franchises and licenses, and expanding their geographic footprint. She holds Bachelor’s degrees in both Psychology and Economics from the National University of Singapore..